$18.99
Product details
- Publisher : McGraw Hill; 16th edition (April 20, 2022)
- Language : English
- ISBN-10 : 1265111944
- ISBN-13 : 978-1265111946
- Item Weight : 3.04 pounds
- Dimensions : 8.6 x 1.2 x 10.8 inches
99 in stock
Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making.
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